SearchGPT: Did OpenAI Just Kill Google SEO?

Adapt your strategy now

Screenshot by the autor (OpenAI Website)

A few days ago, ChatGPT announced SearchGPT, a search engine right within ChatGPT.

If you’re a blogger or content creator, and rely on Google to drive traffic to your site and grow your email list, this is an update you want to pay close attention to.

How it works

While it’s still a prototype, the OpenAI website already gives us a pretty solid overview of what it looks like.

You simply input your query, and SearchGPT provides you with answers, citing various sources.

But SearchGPT doesn’t just give you answers. It also provides clickable links to the sources:

Screenshot by the author

So, if someone is genuinely interested and wants to dive deeper into the topic, they can click through to your site. This means more free traffic for you.

It’s similar to what we’ve already seen with platforms like Perplexity.

When you type in your query, gives you a digest of different sources with clickable links:

Screenshot by the author

A new way to get more traffic

Let’s get the burning question out of the way. Will this new development kill SEO as we know it?

The answer is both yes and no.

ChatGPT has over 100 million weekly users, which means that if your content can get featured in SearchGPT, then you’ll tap into a large ocean of eyeballs.

That’s a good thing: Because it allows small creators to get a new diversified source of traffic.

So if you’ve been struggling to rank on Google, particularly after the latest updates, this might actually be good news.

How will this affect Google SEO?

While Google heavily relies on backlinks to rank websites, the burning question is, how is SearchGPT…