Classification is dead — If you want to build your second brain and take your note-taking to the next level, you’ve probably heard about PARA. PARA is a framework to organize your digital life. PARA works for many people. But it didn’t work for me (and all the clients) I’ve been working with. Funny…

Will we finally learn from history? — Bank runs are nothing new. In fact, the first bank runs go back to the 18th century. That’s 3 centuries ago. Yet, humans have a short memory. And in March 2023, we assisted in the second-largest bank run in history with the Silicon Valley Bank. More than just a bank…

Time to build your most powerful digital asset — Building an audience that knows, likes, and trusts you is a digital treasure trove. And the best way to build this audience is through online content. It’s free, it’s fun, and it’s fulfilling. Here are 7 strategies you can follow today. Think like Sun Tzu Most people approach content creation backwards. They think of…

Build smart — not hard — Digital products are virtual goldmines. Especially if you’re sitting on a wealth of knowledge and would like to share it with a broader audience online. Yet, most people approach building digital products the wrong way. As a result, they waste precious time and keep spinning their wheels for years before…

Doing this is faster, easier, and way more profitable — “Ebooks are a great way to make money online.” Yeah, if you’re still living in 1996. Today, the digital product game has drastically changed. Ebooks worked when you had to use an alien-sound-making machine called a 56k modem to connect to the world wide web. Sure, ebooks are lightweight and…

Ignore the new rules at your own peril — Some think online courses are a scam. But what they don’t realize is that books are the oldest info-product scams in mankind. The reason is that most people never read a book cover to cover. And if you want to create online courses and monetize your knowledge online, you’ll better…

It’s not about cranking out more — but about cranking out smarter — Digital products are a goldmine most people don’t know about. But to extract the gold, you need the right tool. And when it comes to digital products, the right tool is a powerful content engine. A content engine is made of three parts. It allows you to attract clients with…

Be the signal, not the noise — The Internet is full of first drafts. And if you want to build your digital product portfolio, you certainly don’t want to be one of those hack writers. Cr*ppy content only attracts flies. Better to build a content practice based on your unique insights by creating content that stands out. …

You’ll better prepare today before it’s too late — AI bots are threatening the Creator Economy. However, most creators don’t fully realize what this means for them in particular and the industry as a whole. After talking with dozens of creators, observing the industry, and going back to my 12 years+ of experience in online marketing, what I found…