Even Michelin Cooks can’t create mouth-watering dishes with crappy ingredients — What if you had a simple recipe to turn your content into cash? Because here’s the truth: Making money with your expertise is like following a cooking recipe. But before you start cooking, you need the right ingredients. Here’s the list of ingredients you must pick up from the grocery…

Without hiring an incompetent VA or using spooky AI — Most content creators treat their content like toilet paper. They create their content once and then forget about it. I see it all across the board. From the rookie to the 6-figure ‘lifestyle’ creator. But if you want to create better content faster, you need to set up a sustainable…

Stop the ‘writing daily’ fascism — Hustle culture has destroyed too many dreams. And ‘writing daily’ is one of them. The reason? It simply doesn’t work for most people. It’s like thinking you have to go to the gym every day. Sure, it looks great on paper. But it rarely works out in real life. Because…

Stop wasting time doing more research — You want to start creating content and sharing your expertise online, but… you ain’t ready. There are just too many things you need to figure out. Welcome to a world of endless possibilities and distractions. Doing research is nothing but overthinking. It’s the devil in an angel’s dress. Here’s how…

Create more (and better) content, faster — 3 years. That’s how long I’ve been using the Zettelkasten note-taking method to create content. And I treat it as a little revolution in my egocentric universe. The reason is that I’ve struggled with turning my notes into valuable content for over a decade. I was jotting down a lot…

Here’s how not to be one of them — The internet money game is a tough one. Look at how many creators survived the 5-year checkmark. I’ve personally witnessed this by myself in many markets. In one of them, I’ve been an active player for over 12 years. 90% of my so-called competitors vanished over the years. So if…

…And openly mock AI-generated content — Creating content is like an iceberg. There’s what people see and what they don’t. What your audience sees is only a tiny fraction of what’s really going on below the surface. Yet, the submerged part is the secret to standing out in your niche, building an audience, and sharing your…

I stopped reading them. And you should do the same — The internet is full of fake and unrealistic success stories. I’m sure you’ve read at least one of them in the last 30 days. They all go along those lines: “How XYZ went from zero to 1 million in just 15 months” or “How I generated 1 million pageviews in…

Classification is dead — If you want to build your second brain and take your note-taking to the next level, you’ve probably heard about PARA. PARA is a framework to organize your digital life. PARA works for many people. But it didn’t work for me (and all the clients) I’ve been working with. Funny…